3 Tips To Get Your Social Media Marketing Strategy Ready

Start by asking yourself why you’re using social media. Are you trying to get more sales, increase brand awareness, or are you just using it because you’ve heard it’s important? Every business should be on social media, but you must know why you’re using it before you just start posting random stuff. When you start by knowing your purpose for social media you’ll know what things to share, what goals you want to achieve, how to measure your success, and what you can do to improve your results.

Start by creating a plan for your social media strategy. Here’s the template we use every time we create a new social media business strategy. (Click here to download the template now)

Tips for creating your social media strategy

1. Start with the end in mind. Everything you post on social media should have an intended audience and a clear purpose. That purpose doesn’t always have to be to sell at every moment. 

I recommend the 80/20 rule for posting: 80% informational and 20% self-promo.

The difference between an info post and a promotional post is your promo posts will include a call to action that sends people to buy your product, visit your website, subscribe, etc. A good rule of thumb is to keep the promo posts relatable and entertaining. People are trained to avoid ads, so do your best to blend them in with the rest of your posts, not stick out like a sore thumb.

2. Set goals for your marketing strategies and stick to them. What are the biggest needs in your business and how can social media help achieve them? Set goals specific to you. 

Here are a few goals I think every business should have:   – Find new clients  – Do repeat business with existing clients  – Increase awareness of your brand  – Establish yourself as a pro

3. Start following your competition. Call it research and development, but following your competitors is smart. There’s no faster, easier way to find out what they’re doing, how they’re interacting with your shared target market, and what they’re planning for the future. Knowing the type of content they share and seeing how their (and your) customers respond to it can give you a leg up. Pay particular attention to how they interact with their followers. If they’re using live video, you should be, too. If they’re not, get a jump on the competition by implementing it immediately! Live video isn’t just a trend, it’s here to stay and it’s a smart way to get more engagement, grow your business faster, and get ahead of your competitors. 

BONUS TIP

4. Start following your strategic partners. Strategic partners are fellow business owners who have a complimentary, but not competing business, and come into regular contact with your mutual target market. For example, a chef and a foodie with a large following, a divorce attorney and a financial planner, or a book publisher and a literary agent. Identify one or two strategic partners for your business and start cyberstalking them. Their followers will see your feed, videos, and other content. They may even share it. It’s a quick, easy way to build an alliance with a fellow entrepreneur and to help each other make more money with social media.

Your social media marketing strategy will get the boost it needs when you implement these valuable tips. Combine them with the power of live video and we call that a win-win.

Is it better to start with a strategy or just start posting right away? What is the most important part of a social media strategy? Let me know in the comments below.

Why You Need To Create A Vision Board (And How To Make It Work For You)

If you think vision boards are bogus, you may want to think again. Vision boards work, and there’s actually a really simple explanation of why they work so well.

Creating a space to declare the things you want helps bring them to life. As a wise Jedi once said, “Your focus determines your reality.” Placing this sacred space (your vision board) in a place where you’ll see it often helps you visualize achieving your goals. 

Positive visualization is a tactic used by successful athletes, actors, and business owners, just to name a few. The act of imagining yourself accomplishing your goals; how it will feel, smell, sound, taste, look like, makes it much more likely (and even easier!) for you to accomplish those goals. This all comes back to the simple fact that if you can’t picture yourself achieving your goals, chances are…you won’t. 

It’s not the vision board that has the power, the skill and the power are inside your mind.  

Now that you know why vision boards work, it’s time to make one of your own! And you can do it in 5 easy steps.

Steps To Create Your Vision Board

1. Choose something you wish you had or could experience. This could be a car you’ve always wanted, or any other goal you want to accomplish. 

2. Find a picture of the thing you want/the goal you want to achieve. You can cut one out of a magazine or print one out from the internet. It doesn’t have to be perfect, it just needs to clearly remind you of your goal. 

3. Write out a short description for each item on your vision board. Your description should be brief, this is just to make sure it is very clear what the items are on your vision board. 

4. Create a focus point. This can be a cork board, poster board, a spot on the wall, and/or a phone screensaver. Designate a space where you can display your vision board, a place you will see periodically throughout your day. 

5. Know the details. What will it take to accomplish those goals? Write down as much as you can. What will it feel like when you achieve it? Write it down! 

Now that your vision board is complete, you’re gonna need to know how to use it for best results!

How To Use Your Vision Board

Schedule time in the morning & evening to focus on your vision board, at least 3 min each time.Look at the pictures & imagine that they are happening. Because if your mind cannot imagine it, it’s not going to happen. 

Be consistent! Just like any other method of accomplishing goals and creating habits, consistency is the key to success when it comes to vision boards. Scheduling specific times each day to envision the items and goals on your vision board will help you turn your vision board into a habit, helping you achieve what’s on your board even faster. 

Learn more about what it will take to accomplish your goals. Do some research, pick up a book, listen to a podcast, talk to people who have already achieved the things you want. Hearing and seeing that someone else has already done what you’re working toward will make it seem more possible for you and will also give you ideas on how to get there. 

Doubt and negative self-talk are almost guaranteed to arise. Remind yourself that these things don’t happen immediately, that your vision board doesn’t have to be perfect, and that your steps to getting there don’t need to be perfect either. Be open to receiving levels of achievement as they come to you. Don’t let doubt, negative self-talk, or perfectionism shut you down or slow you down. Practice believing – even if you have to pretend, wish, and hope at first.  

“Imagine whatever you can look at and begin believing, your mind [even subconsciously] can start to put action steps together and you can start achieving.” 

For more on SMART goal setting for success in business and life, download our free goal-setting worksheet.

Why Now Is The Best Time To Start Your Business

You might be excited by the idea of running your own business, living the laptop lifestyle, working on a beach in Hawaii or at home in your underwear. But before you take the leap, here are some things to consider.

Instead of asking “when should I start” you first need to answer why you want to start your own business. Are you doing it because you’re running away from something or are you looking to start a business, so you’ll have something worth running towards?

Starting your own business and working from home is not as easy as some people make it look. You must be willing to put in 10 or even 20-hour days sometimes. If you want to succeed, you must be willing to work harder than you’ve ever worked in your life. And the reality is, even when you work your butt off, you might fail. But it’s the failures and the bumps in the road that drive an entrepreneur even harder the next time. The things that hold most people back are the things that push the willing entrepreneur harder, faster, and with more passion the next time.

If you think you have what it takes, here are a few pointers to help you get started with the best chance of success.

When is the right time to start a business?

The best time to start your business is when you’re ready. I wish I could tell you “the best time to start was yesterday”, but sometimes that just isn’t true. According to Kimberly Crossland, owner of The Savvy Copywriter, “The best time to start a business is when you have your financial ducks in a row, have a backup plan [for] when things go south, and [have] the support to work longer days while things get going,” she says.

When it comes to starting a business, less is more. The lower your startup costs, the better chance you have at long-term success. Think about how much it will cost to sell the product or service you’re offering.

If it’s a physical product, how much will it cost to buy or build yourself? Can you afford to give out samples or will clients buy before trying it?

If it’s a service, think about how you’re going to deliver it to your clients. Do you need a website, or can you build your business by meeting prospects for coffee, reaching out to people on facebook, or talking to them over the phone?

Think about what things you absolutely must have to get your business off the ground and what things you can do without. It’s safer to start small and grow over time.

Is there a bad time to start your business?

Take a serious look at your life. What are some things that could get in your way of starting a business? Do you have the money and the time it takes to get started? Can you handle the work and stress of running your own business?

Be honest with yourself. Starting your own business is a great way to invest in yourself and make more money, but if you don’t have the time or you can’t handle the stress, now might not be a good time to start. 

Are you just about to get married? Did you just have your first kid? Do you have financial obligations that you can barely keep up with and you’re already working 80 hours a week? “Another less-than-ideal time to start a business is if you’re in the midst of getting out of a bad situation, like a job you hate”, says Ivana Taylor, founder of DIYMarketers.

“You can only commit as a small-business owner if you are drawn toward entrepreneurship, not as an excuse to run away from something.” Tweet this Quote by Susan Payton, President of Egg Marketing & Communications.

If you believe that now is as good a time as any to get started, here a few tips to increase your chance of success.

Tips for starting your business successfully

1. Treat it like a business. It seems like being an “entrepreneur” these days is treated more like a popularity contest or a title to brag about. If you want to run a successful business, you need to treat it like a business. Building a business can be a lot of hard work, long hours, and stressful days.

2. Don’t expect overnight success. Yes, some businesses have gone from launch to huge success virtually overnight. But if you want to succeed long-term, you must start your new business knowing it could take months or even years to get your business off the ground. Start by making a business plan with realistic goals so you can track your progress and adjust growth strategies when necessary.

3. Set realistic expectations. Starting a business takes time. Sometimes businesses fail. The best thing you can do to keep your sights on success is to set weekly, monthly, and yearly goals. It’s better to have goals that make you stretch a little than it is to have goals that are far out of reach. When you’re setting your goals make sure they’re Specific, Measurable, Achievable, Realistic, & Timely (S.M.A.R.T Goal Setting)

Do you believe there really is a bad time to start your own business or is there never a bad time? Maybe you think “the best time to start was yesterday”. Let me know in the comments below.