Start by asking yourself why you’re using social media. Are you trying to get more sales, increase brand awareness, or are you just using it because you’ve heard it’s important? Every business should be on social media, but you must know why you’re using it before you just start posting random stuff. When you start by knowing your purpose for social media you’ll know what things to share, what goals you want to achieve, how to measure your success, and what you can do to improve your results.
Tips for creating your social media strategy
1. Start with the end in mind. Everything you post on social media should have an intended audience and a clear purpose. That purpose doesn’t always have to be to sell at every moment.
I recommend the 80/20 rule for posting: 80% informational and 20% self-promo.
The difference between an info post and a promotional post is your promo posts will include a call to action that sends people to buy your product, visit your website, subscribe, etc. A good rule of thumb is to keep the promo posts relatable and entertaining. People are trained to avoid ads, so do your best to blend them in with the rest of your posts, not stick out like a sore thumb.
2. Set goals for your marketing strategies and stick to them. What are the biggest needs in your business and how can social media help achieve them? Set goals specific to you.
Here are a few goals I think every business should have: – Find new clients – Do repeat business with existing clients – Increase awareness of your brand – Establish yourself as a pro
3. Start following your competition. Call it research and development, but following your competitors is smart. There’s no faster, easier way to find out what they’re doing, how they’re interacting with your shared target market, and what they’re planning for the future. Knowing the type of content they share and seeing how their (and your) customers respond to it can give you a leg up. Pay particular attention to how they interact with their followers. If they’re using live video, you should be, too. If they’re not, get a jump on the competition by implementing it immediately! Live video isn’t just a trend, it’s here to stay and it’s a smart way to get more engagement, grow your business faster, and get ahead of your competitors.
4. Start following your strategic partners. Strategic partners are fellow business owners who have a complimentary, but not competing business, and come into regular contact with your mutual target market. For example, a chef and a foodie with a large following, a divorce attorney and a financial planner, or a book publisher and a literary agent. Identify one or two strategic partners for your business and start cyberstalking them. Their followers will see your feed, videos, and other content. They may even share it. It’s a quick, easy way to build an alliance with a fellow entrepreneur and to help each other make more money with social media.
Your social media marketing strategy will get the boost it needs when you implement these valuable tips. Combine them with the power of live video and we call that a win-win.
Is it better to start with a strategy or just start posting right away? What is the most important part of a social media strategy? Let me know in the comments below.